GTM Modernization Report ยท October 2026

Fours, meet your AI-native GTM engine.

Not Your Average BDR helps companies become AI-native without starting from scratch. We take your existing stack and build GTM systems that connect Sales, Marketing and RevOps into one AI-driven engine.

Book a call with JerrySee the 30 day plan

80 / 20

Most teams: 80% admin, 20% with customers. We flip it.

300+

Customers today. The next stage needs real infrastructure.

You own it

Built in your workspace. No black box, no lock in.

Who we are

Most revenue teams spend 80% of their time on admin and 20% in front of customers. Our systems automate the busywork so your team spends 80% of its time in front of customers, driving pipeline and revenue without the resource allocation.

We've been in the arena

We stood up an AI go-to-market function at a Series F unicorn supporting 70 GTM professionals, and we've built for founder led teams still finding PMF. Different needs, same system thinking.

We teach, we don't hide

We are not a black box. A good engagement with us doesn't last over a year, because clients become self sufficient.

Why we should talk now

Saw your GTM Engineer opening. Here's what that role is really after.

Pipeline acceleration

Turn high-intent signals into measurable opportunities across email, SDR outreach and web engagement.

One connected stack

Real-time integrations across Salesforce, Clay, Apollo, Outreach and Segment, with clean data and routing.

Personalization that ships

AI-powered outreach on OpenAI APIs, so the team moves faster without adding headcount.

KPI we'd move: signal to meeting conversion

Our customers who also focus on turning high-intent signals into pipeline say they see roughly 2x more meetings booked from the same signal volume within the first quarter, because reps act on the right accounts the same day instead of next week.

How we can help Fours

Your stack, getting its full value.

Enrichment

Clay

Per your GTM Engineer post, you're running Clay. The learning curve is steep, and most teams get about 30% of its value because of scaling, complexity and pricing fears.

What we do: We're certified Clay experts, closely aligned with the Clay team, and power users for 2+ years. We've supported teams of 80 with automated workflows. No vendor lock in: we build in your workspace and you own it.

AI tooling

OpenAI GPT models

Most GTM AI happens in pockets, with little standardization and a lot of distraction. Few teams have a system that keeps experiments from eating resources.

What we do: We plug in the right systems plus the skills and agents for whatever use case you want. The goal is an agentic state of the world, not just chat bots and experiments.

CRM

Salesforce

A CRM only works as the source of truth when the data in it is current and complete.

What we do: Automated enrichment makes Salesforce the real single source of truth, and the engine every automation runs through. Less admin, more selling, better execution visibility.

Sequencing

Outreach

Your post also names Outreach. Many teams on it hit deliverability issues, manual workflows and stale static sequences.

What we do: AI personalized sequencing, so reps focus on what they do best: cold calls, discovery, in person events.

Data

Clearbit

Rich in insight, but linking it to other systems is a struggle and getting reps to use it is hard.

What we do: We build a back end orchestration layer that routes that data where your use case needs it.

Automation

Zapier & n8n

Super powerful, but rarely adopted widely across the GTM team.

What we do: We're power users, from 10k row agentic research runs to automated meeting prep emails. We take the guesswork out of the endless use cases.

What to expect

Under 30 days to results.

Week 1

Requirements call (30 mins)

Your goals, stack and constraints, mapped.

Week 1 to Week 2

GTM architecture diagram

A proposed design built on your current infrastructure.

Week 2 to Week 4

Build and launch

Full swing execution once you give the go ahead.

Week 4

Enablement and handoff

Your team learns it and owns it.

NYABDR

30 minutes to map your AI-driven GTM.

Bring your goals. We'll bring a proposed architecture built on the stack you already have.

Book the call